Sip of Spokane

This was a published feature article I wrote for Inland Business Catalyst (2008). The economy was sliding and Starbuck's stock had plumated. Howard Schultz returned to save the brand he helped build. Unfortunately, he is still working at it. There seams to be a lot more passion and drive in a "rags to riches" story than a "riches to riches" story. Though I sent the letter and magazine to him, I received no reply. Starbucks did follow some of the suggestions I made that I'm sure many analysts suggested as well. Dear Howard : (CEO back at the helm at Starbucks, Inc.) Things have gotten a little out of focus in your absence. But now you're back, I need to tell you, I'm still concerned. The stray from Starbucks has little to do with the price and everything to do with the experience. If Starbucks can recapture the coffee house experience, the price will be of minor importance. Lowering the price without recapturing the coffee house experience is s

Dear Clinkerdagger (again)         Just like a no-good, yet oh-so familiar ex-boyfriend, I returned to you for one last night in a moment of weakness. I know, I know - in my last review I said I was moving on, don't call me, we're through. I think I even went so far as to sum you up as clink, clank, CLUNK. Can you ever forgive me? After returning to the scene of the crime, it's quite possible my last review was a tad bit harsh. Maybe an old dog doesn't need new tricks. A fter all this time, you still got it going on and yes, you left me more than satisfied. So you had a few off nights. It could happen to anyone. Who was I too sum up our whole relationship based on a couple slips from greatness. Besides you can truly say you knew me when... Here is a checklist of your smooth moves: *Greeted by a cozy fireplace to set the mood. Check *Low lights, tucked away in a corner tables. Check *Attentive service without hovering. Check *Unmatched view of the Falls and