Skip to main content

A girl's gotta have it. Girly Girl Wine

I am a SUCKER for Marketing. These Girly Girl Washington wine labels are fun, yet elegant, and support women causes.

And well...I am a Girly Girl.

Women in general like to have fun but marketing to women is also a smart business move. Not only are women the majority of wine consumers, they are the largest of today's buying power markets. Women as a group make less than one-half of all household income, they influence more than 80 percent of dollars spent. This adds up to a hefty $3.4 trillion per year. Wowza! That's some Girl Power.
Women make more decisions than men do about cars, tires, financial services, and computers. With the plethora of national women's magazines, television channels and books geared towards a female audience, other industries have clearly seen the light. So where is the wine industry on the issue of marketing wine to women. Well,  they're getting there. This Washington wine company has caught the wave.

Girly Girl Wines is a women's wine company designed to serve women who are young at heart and enjoy their girl time. Girly Girl wine intends to create a lifestyle that can be integrated into a woman's daily life. *Girly Girl Wines also donates a part of its proceeds to help fund breast cancer research, a cause which hits home to millions of women.

Chloe. (Pinot Gris)
For the sweet girl next door that enjoys shopping on weekends.

Kayla. (Merlot)
For the girl who is always up for new adventures!

Mia. (Chardonnay)
I'm the kind of girl who loves going to the spa and being pampered.

Farrah (Cabernet Sauvignon)
I am extremely athletic and take pride in staying active and living a healthy lifestyle.

In the window of a Salon (Ballard, WA.)
About Girly Girl wines:
(Girly Girl Wines was officially released in May 2010)

Here is a little "Hey there" from Girly Girl Wines:
"We are a women’s wine company designed to serve women who are young at heart and enjoy their girl time. We’ve created a wine brand called Girly Girl Wines. We will be offering four wine varietals each with their own “wine” personality. We came up with this concept because although there are over 500 wineries in the state of Washington, the number of wines that are actually being marketed towards women is small.


According to the Wine Institute, women make up 57% of all wine purchasing decisions. If this is the case, shouldn’t there be wines out there that relate directly to women?"

SIP is a "Girly Girl"
Angel Ball Gala photo by Diane Maehl
Yes, but the burning question is  - How's the wine?
Well the girls have picked up some bling.

2010 Las Vegas for the WSWA
Silver Medal 2007 Cabernet 2008 Pinot Gris
Bronze Medal 2008 Chardonnay

2010 Seattle Wine Awards
Gold Award 2007 Cabernet
Outstanding Award 2008 Pinot Gris

I was recently smitten by Farrah (Cabernet) on a deck overlooking Lake Coeur d'Alene. These wines are fun, delicious and are perfect for all your girl nights out.


5 comments

Popular posts from this blog

Marys & Mimosas - Booze for Breakfast

Bringing Back The Breakfast Drink                  Marys and Mimosas

Both the Bloody Mary and Mimosa make it socially acceptable to drink before noon.  While this can be a problem if the drinking continues all day, on its own, a Mary or a Mimosa is a beautiful thing.
The Bloody Mary can be a meal in itself - a healthy sounding one at that with a slightly morbid name. Bloody Marys traditionally are made with vodka and tomato juice which is then heavily spiced and garnished. Some say this drink was conceived in Paris in the roaring 20's.  Others trace it back to the 30's as a cure to the dreaded hangover. Either way, this breakfast cocktail has evolved with many twists being added along the way.
The Mimosa, on the other hand, is a mainstay of the classy champagne brunch with a straightforward recipe: champagne or sparkling wine and orange juice. Yes, this is a drink you can make yourself. It was supposedly invented in back in 1925 at a Parisian Hotel. As with most cocktails, there a…

Urban Living - Spokane Style 

This was fun! Our story and loft was featured in the Inlander Health & Home magazine. Thank you to Blythe Thimsen, writer and Young Kwak, photographer. We are also very grateful to Heather Hanley of the Tin Roof for helping us design our space. Our ensuite coffee lounge even made the cover. Additionally, the other featured urban space was one of my downtown listings. ♥️

Laurie and James Allen’s new home in Kendall Yards offers lots of light and quick access to all that downtown Spokane has to offer.

A Vibrant Downtown Lifestyle is Luring Residents Back to Spokane's City Center.
"A chicken in every pot and a car in every garage!" Used in the 1928 presidential campaign, and attributed to President Herbert Hoover, the idea of a car in every garage planted a seed that took root. Over the years, along with it came the idea of the spacious house with a yard, the white picket fence and the happy, quiet life in suburban America.
Fast forward to 2018, and nowadays trading in th…

Spokane Coeur d'Alene Living magazine's "Best Of" reader poll results.

SPOKANE COEUR D'ALENE LIVING MAGAZINE'S 2010 BEST OF WINNERS


Feature Story
by Kevin Finch, Sarah Hauge, Laurie L. Ross (aka SIP), and Blythe Thimsen
(look after the write up for the intials of the author)

Look up the word “best” in a Merriam Webster Dictionary, and you will get the following result:

1best
adj \best\
Definition of BEST
superlative of good

1: excelling all others
2: most productive of good : offering or producing the greatest advantage, utility, or satisfaction
3: most, largest

We’d like to suggest a fourth definition:

4: top pick, no one is better . Further definitions of the “Best” are as follows:

BEST FINE DINING, MOST ROMANTIC, BEST HAPPY HOUR FOOD and BEST DESSERT
Clinkerdagger
621 Mallon Avenue, http://www.clinkerdagger.com/
Talk about fine dining domination! 2010 is the fourth year in a row that you voted Clinkerdagger the top spot for an elegant meal out. Gold medals in three other categories (Most Romantic, Happy Hour Food and Best Dessert) gives the …