A girl's gotta have it. Girly Girl Wine

I am a SUCKER for Marketing. These Girly Girl Washington wine labels are fun, yet elegant, and support women causes.

And well...I am a Girly Girl.

Women in general like to have fun but marketing to women is also a smart business move. Not only are women the majority of wine consumers, they are the largest of today's buying power markets. Women as a group make less than one-half of all household income, they influence more than 80 percent of dollars spent. This adds up to a hefty $3.4 trillion per year. Wowza! That's some Girl Power.
Women make more decisions than men do about cars, tires, financial services, and computers. With the plethora of national women's magazines, television channels and books geared towards a female audience, other industries have clearly seen the light. So where is the wine industry on the issue of marketing wine to women. Well,  they're getting there. This Washington wine company has caught the wave.

Girly Girl Wines is a women's wine company designed to serve women who are young at heart and enjoy their girl time. Girly Girl wine intends to create a lifestyle that can be integrated into a woman's daily life. *Girly Girl Wines also donates a part of its proceeds to help fund breast cancer research, a cause which hits home to millions of women.

Chloe. (Pinot Gris)
For the sweet girl next door that enjoys shopping on weekends.

Kayla. (Merlot)
For the girl who is always up for new adventures!

Mia. (Chardonnay)
I'm the kind of girl who loves going to the spa and being pampered.

Farrah (Cabernet Sauvignon)
I am extremely athletic and take pride in staying active and living a healthy lifestyle.

In the window of a Salon (Ballard, WA.)
About Girly Girl wines:
(Girly Girl Wines was officially released in May 2010)

Here is a little "Hey there" from Girly Girl Wines:
"We are a women’s wine company designed to serve women who are young at heart and enjoy their girl time. We’ve created a wine brand called Girly Girl Wines. We will be offering four wine varietals each with their own “wine” personality. We came up with this concept because although there are over 500 wineries in the state of Washington, the number of wines that are actually being marketed towards women is small.

According to the Wine Institute, women make up 57% of all wine purchasing decisions. If this is the case, shouldn’t there be wines out there that relate directly to women?"

SIP is a "Girly Girl"
Angel Ball Gala photo by Diane Maehl
Yes, but the burning question is  - How's the wine?
Well the girls have picked up some bling.

2010 Las Vegas for the WSWA
Silver Medal 2007 Cabernet 2008 Pinot Gris
Bronze Medal 2008 Chardonnay

2010 Seattle Wine Awards
Gold Award 2007 Cabernet
Outstanding Award 2008 Pinot Gris

I was recently smitten by Farrah (Cabernet) on a deck overlooking Lake Coeur d'Alene. These wines are fun, delicious and are perfect for all your girl nights out.


Anonymous said…
In short...no. I don't believe wine should be marketed directly toward any demographic. Just let it be the wine and whomever drinks it drinks it. If you have to go out of your way to market your wine to a certain group...perhaps this should tell you that you should be spending more time making the wine great than figuring out how to specifically market crappy wine. Great wine is great. Crappy wine won't sell unless there is some clever marketing. So whenever the focus shifts to the marketing...clearly something is awry.
Unknown said…
I hear you and respect your opinion. However, quality companies including wineries go out of businesses all the time due to not getting the consumers attention. I do think that the contents need to back up the clever marketing for a gimick to stay around after the initial offering. I can't speak for the entire line-up but the cab was very good.
Anonymous said…
A red flag is always raised in my mind when it's advertised "a portion of the proceeds" rather than being forthcoming and sharing what the actual donation is. And the Pinot Gris is "Chloe" not "Chole".
Unknown said…
I too think that you should be forthcoming about how much of a portion of the proceeds goes to the cause. Whatever the size, I hope it adds up to make a difference. Thanks for letting me know about the SIP SLIP on Chloe. Oops. Cheers!
Anonymous said…
But my point is that great wine speaks for itself. Guigal needs no fancy tricks, his wine just is. Our wine market is rife( perhaps even flush) with decent wine from decent winemakers. But of those decent wines some are content to leave them decent and try to use some catchy marketing ploy to sell them off. Why not focus on making the wine better (I use the word loosely) instead of trying so hard to sell mediocre wine? If your wine isn't good enough to garner attention by itself...perhaps that is a good sign that it may be time to look for a different product to market.

I've seen different wine trends over the past decades. The U.S. wine market has gone away from recognition that wine should express terroir. Then we have gone into varietal-specific labeling and sales. Now it is a loathsome thought to me that wine is being sold not as an expression of region or Earth or even fruit...but now based upon supposed character qualities of the drinker (female, shopper, athletic etc). What does shopping on the weekends have to do with the terroir or the fruit at all!? It's clearly a gimmick...a trick...and one which will not better the drinker nor the industry.

All wines directly relate to women in the sense that anyone at all can drink them.

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